Under Armour (NYSE: UA) is an apparel company based in the United States, best known for its introduction of form-fitting, moisture-wicking clothing designed to be worn under sportswear.
Founder Kevin Plank, a football player with the University of Maryland who got tired of having to change out of the sweat-soaked T-shirts he wore under his jersey, noticed that his compression shorts stayed dry. This was the inspiration to make a T-shirt using moisture-wicking fabric for athletic performance, and Plank founded the company on January 29, 1996.
The company is a supplier of a much wider range of sportswear and casual apparel. Under Armour began offering footwear in 2006, and continues to expand its offerings.
In Fall of 2010, Under Armour began offering its first lineup of basketball shoes.
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